Outcome
Better lead flow
Balanced backend complexity with a frontend flow that felt fast, warm, and conversion-minded.
Client
Multi-vendor service business
A modern booking and vendor discovery experience focused on trust, clear actions, and a smooth journey from search to conversion.
Outcome
Better lead flow
Balanced backend complexity with a frontend flow that felt fast, warm, and conversion-minded.
Client
Multi-vendor service business
Users needed an easy path from browsing to booking without confusion.
I simplified the journey, then connected it to vendor rules, notifications, and backend flows.
Impact
Clearer service discovery and next actions.
Better lead handling for the business.
Balanced product UI with backend complexity.
Deliverables: Marketplace UX · Lead and booking flows · Notifications · Responsive product interface
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